A survey of surgeons has shown that 85% believe that information found on social media could give patients unrealistic expectations about what to expect with cosmetic procedures or surgery.
The survey was completed by over 100 plastic surgeons worldwide as well as 500 patients prior to their consultations.
In addition, results showed that 95% of patients were found to use the internet to research treatment prior to their appointment and 46% of those had used social media.
The researchers’ conclusion was that the internet and social media have enabled patients to gather information about procedures, but this should never replace a consultation face to face, which is an opportunity to set discuss the risks and limitations of any procedure as well as the potential benefit. It is also an opportunity to set realistic patient expectations with regard to results.
Before and After Photos
The use of genuine before and after photos is a good method of setting realistic expectations.
The Clinicbe website has added a new cosmetic treatments results gallery to the website, illustrating the results of non-surgical procedures by Dr Barbara Kubicka. The photos are untouched pictures of real patients before and after their treatment and show a very realistic portrayal of what to expect.
The website also contains detailed information about the clinic’s skin treatments with FAQ providing further detail.
Dr Kubicka established Clinicbe as a unique integrated skin and healthcare concept based in the Knightsbridge area of London.
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