Figures from the ASAPS (The American Society of Plastic Surgeons) have shown an increase in men having Botox, a phenomenon dubbed ‘Brotox’.
Experts believe that men are choosing to have botox primarily for career-enhancing reasons, to hide lines and wrinkles that appear as a consequence of stress and ageing.
The American Society of Plastic Surgeons found that:
- 8% more men had Botox injections in 2011 vs 2010
- 5% more women received Botox in 2011 vs 2010
In an interview with Bloomberg TV, Dr Engleman, a New-York based dermatological surgeon, has been quoted as saying:
‘They just want to kind of reverse all the stress that obviously this economical climate has put on them’.
‘They want to look less tired, less wrinkled, they definitely want filler and Botox or some sort of laser treatment to make their skin look refreshed.’
What is Protox?
Protox is a relatively new term which describes a use of Botox to help professionals – male or female.
For professionals, the areas to focus on are around and between the eyes – the vertical forehead crease or furrowed brow that can often appear with intense concentration or stress, but can become more defined with repetition.
Botox, also known as botulinum toxin, is a protein that is injected into the skin. It is used to relax the fine dynamic muscles that cause lines and wrinkles, leading to smoother skin.
The protox phenomenon is not unique to New York. In London, Dr Barbara Kubicka sees many professional men and women who use Botox regularly to bring a fresh face into the work place. Some go further, specifically asking for a more “frozen look” in order to conceal emotion during negotiations.
Dr Kubicka says:
“The workplace is increasingly competitive and stressful. I see patients who are keen to look on top of the game, despite the long hours and hard work they put in.”
“Botox can be done relatively quickly with minimal side-effects, making it a much easier and more appealing option than surgery. No-one need know that it’s been done.“
London Botox Treatments
Dr Kubicka founded Clinicbe to offer a unique approach to skincare treatments; looking at the patient’s skincare issues inside and out.
Dr Kubicka also offers a range of top brand skincare products to complement her cosmetic injections and skin treatments. Her holistic philosophy extends to also considering nutrition and lifestyle advice for the best possible results. The principle is that combining professional treatments with good regular skincare and sensible diet and lifestyle advice will give the best results in maintaining youthful and healthy looking skin.
Popular treatments at Clinicbe include Botox injections and dermal fillers as well as mesotherapy and dermaroller.
The clinic is based on the border of Knightsbridge and is popular with those that live and work in the West London area, including Chelsea, Kensington and Mayfair.
For further information or to arrange a confidential consultation, please contact us: